Copywriter and marketing consultant. Eight years in psychological operations, three years running editorial, currently building the marketing engine for a proptech startup.
Since 2018 I have served as a psychological operations specialist in the U.S. Army Reserve, building influence campaigns from intelligence reports and briefing their results to senior leadership. The core skill is target audience analysis, a formal method for understanding what an audience believes and what moves them.
The other half of my education was editorial. Running a startup magazine as editor in chief meant shaping strategy, managing creative people, and finding an audience with no budget to buy one. We grew past one million followers and built a paid subscription base on the strength of the work itself. Before and since, I have published more than 2,000 articles for national outlets and newsletters. I have been edited, rejected, published, and read at volume. Reps matter in this craft.
Today the audience is real estate. I lead copy and marketing for a proptech startup, shaping how a CRM for agents and a property data platform talk to one of the toughest, most relationship-driven markets in the country.
Guessing is expensive. I use a formal military methodology to profile an audience, their beliefs, conditions, and vulnerabilities.
Landing pages, campaigns, product messaging, email.
One coherent campaign beats ten disconnected assets. I build the whole arc, from first impression to conversion.
Years of leading writers, editors, and artists. I can help build a content operation or support the one you have.
Content planned around search demand and audience intent, so every published page has a job.
Positioning and go-to-market messaging for software, shaped by daily work inside a startup.
I play guitar, write fiction and play chess.