Instruction sets that teach Claude a working method. Built from the same discipline I use professionally, free to download, free to use, with the source on GitHub.
Builds a campaign brief the way influence professionals build one. Objectives written as countable behaviors instead of "awareness." An audience analysis that starts from what people do today and why. A susceptibility score that decides whether to spend on media or fix the offer. A staged series with go/no-go gates, a pretest plan, and evaluation against a baseline.
It also carries a hard ethical floor: no deception, no fear framing, no manufactured urgency, no claim your audience can refute with a screenshot. Point it at a new campaign for a full brief, or paste an existing plan and it runs the audit checklist instead.
Download the zip, then add it as a skill in Claude's settings under capabilities. Once it's enabled, Claude uses it automatically whenever you plan or review a campaign.
Unzip into .claude/skills/ inside your project, or ~/.claude/skills/ to make it available everywhere. Invoke it directly with /campaign-architect or just describe the campaign you're planning.
Next up: skills for real estate marketing, listing copy that stays fair-housing compliant, and target audience analysis as a standalone method. Watch the GitHub repo to catch releases.