Instruction sets that teach Claude a working method. Built from the same discipline I use professionally, free to download, free to use, with the source on GitHub.
Builds a campaign brief the way influence professionals build one. Objectives written as countable behaviors instead of "awareness." An audience analysis that starts from what people do today and why. A susceptibility score that decides whether to spend on media or fix the offer. A staged series with go/no-go gates, a pretest plan, and evaluation against a baseline.
It also carries a hard ethical floor: no deception, no fear framing, no manufactured urgency, no claim your audience can refute with a screenshot. Point it at a new campaign for a full brief, or paste an existing plan and it runs the audit checklist instead.
It also works inside Copy Desk, where it runs as the campaign desk.
The skills on this page are parts. Copy Desk is what they add up to: a free plugin that runs a content operation for one person. It keeps each client's rules, brand, published copy and campaigns as plain files on your computer, agents keep the copy, the facts and the SEO record accurate, and every decision about what publishes stays yours.
Campaign Architect works inside it as the campaign desk. Nothing is hosted, and the dashboard renders from your own files.
Download the zip, then add it as a skill in Claude's settings under capabilities. Once it's enabled, Claude uses it automatically whenever you plan or review a campaign.
Unzip into .claude/skills/ inside your project, or ~/.claude/skills/ to make it available everywhere. Invoke it directly with /campaign-architect or just describe the campaign you're planning.
Next up: skills for real estate marketing, listing copy that stays fair-housing compliant, and target audience analysis as a standalone method. Watch the GitHub repo to catch releases.